Project Overview
WD-40 is an iconic brand known for its extensive range of applications, boasting over two thousand unique uses. The objective of this project was to design a user-friendly information architecture that would enable users to effortlessly explore and discover all these potential uses. The goal was to enhance the brand’s digital presence by making it easier for customers to find and understand the versatility of WD-40 products.
The Challenge
The key challenge was to organize and present an enormous volume of information in a way that was both accessible and engaging for a diverse audience. The existing website struggled with categorization and navigation, making it difficult for users to find specific solutions or explore the full range of product applications. Additionally, we needed to ensure the new design could cater to both experienced users and those discovering the brand’s versatility for the first time.
The Process
To address these challenges, we conducted in-depth research to understand how users approached finding product information and what pain points they encountered. We collaborated with WD-40 to structure the vast array of use cases into intuitive categories, improving searchability and discoverability. Wireframes and interactive prototypes were tested with real users to refine the architecture and ensure it was intuitive and easy to navigate.
The Solution
The redesigned information architecture offers a streamlined and engaging way for users to explore the wide variety of WD-40 uses. We introduced a robust categorization system paired with dynamic search and filtering options, allowing users to quickly find specific solutions or explore new applications. Additionally, each product page now features detailed guides and educational resources, enhancing the overall user experience. This user-centric approach successfully transformed the platform, making WD-40’s two thousand uses more accessible and inspiring for its audience.
